No matter what your type of work, using a master plan is essential to creating the best end product. The best approach is from a design perspective, but also one that covers those necessary aspects required for successfulprojects. The following is a sample outline of the steps that you may want to take in preparing for your next listing, or helping your next customer.

• Defining the Project

  • Discovery of the essential selling or buying points for the property
  • Planning your ongoing approach with the customer
  • clarification of the customer needs and desires for a successful sale or purchase
• Developing Listing Plan or Purchase Plan

  • Content-outline and preliminary of what will be advertised or searches for specific property
  • Site-view and photography
  • Page-view of flyers and advertising
• Production & QA

  • Prepping flyers and advertising layouts
  • Testing & proof of MLS, Posts, Flyers to ensure accuracy
    
• Launch and Beyond

  • Posting and Delivery
  • Launch to Advertising Sources
• Ongoing Maintenance